Quality in tourism
INTEGRATED TOURISM QUALITY SYSTEM (SICTED)
What is Sicted?
SICTED is a tourism quality improvement programme for destinations, promoted by the Spanish Secretariat of State for Tourism and the Spanish Federation of Municipalities and Provinces (FEMP). It works with tourism businesses and services across up to 30 different sectors, all of which influence the experience and satisfaction of visitors to a destination.
SICTED provides a comprehensive and ongoing quality management methodology for tourism destinations, based on a new understanding of expected outcomes, a strong focus on continuous improvement, and a commitment to the recovery, enhancement and appreciation of local resources and spaces.
The system is founded on a shared destination-wide vision and on the identification of common objectives among all stakeholders involved. For this reason, SICTED is considered a core element of the Spanish Tourism Quality System (SCTE).
It is complemented by the Good Practice Manuals developed by TURESPAÑA (Ministry of Industry, Tourism and Trade) as part of the Anfitriones programme.
These manuals can be downloaded via the following link: Culture of Attention to Detail.
SICTED aims to achieve a homogeneous level of quality in the services offered to visitors within the same destination, ensuring that there are no significant quality gaps between different products or service providers. This consistency directly improves visitor perception and overall satisfaction.
More information: SICTED
Objectives
- To create a permanent structure for managing and promoting quality within the destination.
- To encourage the application of cross-sector quality standards.
- To highlight and recognise efforts through quality commitment distinctions awarded to tourism businesses and services.
- To increase the involvement of stakeholders participating in the development of tourism within the destination.
Key characteristics
- Integrative and participatory
- Generator of competitive advantages
- Structured
- Flexible
- Comprehensive, covering all tourism sectors within a destination
- Driver of other management systems
- Results-oriented
- Based on the tourist consumption journey
- Focused on customer satisfaction and loyalty
- Managed through an online quality management platform
Participating stakeholders
- Tourism businesses/service providers the direct beneficiaries of the programme.
- Trainers and advisors: tourism quality experts, either local or external, who support businesses in improving their performance.
- Evaluators: independent professionals who ensure objectivity and rigour in the evaluation process prior to the awarding of distinctions.
- SICTED Manager: a key figure responsible for coordinating all actions developed within the destination.
- Managing Body: a public–private entity responsible for promoting competitiveness among tourism businesses and public services. This body includes the ADESGAM Board of Directors, the Directorate-General for Tourism of the Community of Madrid, the Madrid Chamber of Commerce and Industry, and Antonio de Nebrija University.
- Inter-Destination Committee:a supra-destination body responsible for decisions related to the SICTED model, made up of representatives from the Secretariat of State for Tourism, FEMP, Autonomous Communities, Provincial Councils and destinations.
- Autonomous Communities: support and promote SICTED within their territories.
- Spanish Federation of Municipalities and Provinces (FEMP): provides support and assistance to the programme.
- Secretariat of State for Tourism: owner of the methodology and national coordinator of the programme.
Sectors and requirements
To take part in SICTED, organisations must:
- Comply with current legislation applicable to their activity.
- Sign the participation agreement.
- Operate within the geographical scope of a SICTED destination.
- Belong to one of the following sectors:
- Travel agencies
- Hostels
- Rural accommodation
- Vehicle rental
- Craftspeople
- Bars and cafés
- Campsites
- Retail shops
- Convention bureaux
- Active tourism companies
- Tourist transport companies
- Natural spaces
- Ski and mountain resorts
- Spanish language schools for foreigners
- Tourist guides
- Hotels and serviced apartments
- Museums and visitor attractions
- Tourist information offices
- Professional congress organisers (PCOs)
- Conference centres
- Beaches
- Public safety services
- Marinas
- Restaurants
- Cleaning services
- Taxi services
- Health tourism services
- Other tourism-related services
- Wineries
- Cruise and ferry berths
Benefits
For destinations
- Increased visitor satisfaction
- Increased resident satisfaction
- Improved destination positioning
- Enhanced perception of reliability and trust in the offer
- Greater stakeholder involvement in destination objectives
- Improved sector knowledge
- Better coordination among businesses within the same sector
- Stronger coordination with the public sector
For participating tourism businesses and services
- Improved internal quality management
- Access to a practical Good Practice Guide
- Opportunity to share experiences with other professionals in the same sector
- Increased customer confidence and trust
- Access to an official recognition system
Tools
- Good Practice Manuals
- Online Management Platform
- Training modules
- Training sessions
- Site visits
- Workshops
- Improvement Groups
- Destination satisfaction Surveys
Quality Distinction
The distinction certifies compliance with the requirements established by the SICTED methodology and recognises the organisation’s effort and commitment to quality and continuous improvement, while clearly differentiating it from competitors.
The distinction is valid for two years, subject to an annual follow-up evaluation.
Establishments awarded:
Amadablam Aventura
Tel.: 91 002 08 14 // 620 17 11 87
Email: info@amadablamaventura.es
Amadablam Aventura is a company of qualified mountain guides, specialising in mountain and climbing activities in the Sierra de Guadarrama National Park.
In winter, we offer a full programme of snow activities, including snowshoeing, ski touring, cross-country skiing, alpine skiing and mountaineering. In summer, we run hiking routes, climbing courses and guided interpretive walks.
We are a licensed travel agency (CICMA: 3670) and registered as an Active Tourism company in Castilla-La Mancha (RETA number: 16697700044), fully compliant with all legal requirements regarding insurance, qualified staff and certified equipment.
We have over 10 years of experience in mountain and adventure activities and travel.
Sierra de Guadarrama Booking Centre
Tel.: 918520900
Email: reservas@sierradelguadarrama.com
Website: www.sierradelguadarrama.com
The Sierra de Guadarrama Booking Centre is an online platform offering a wide range of activities, accommodation, cultural visits, family plans (groups and companies), health programmes, hiking, horse riding, active tourism activities and night-time outings. We also offer weekend getaway packages designed as unforgettable experiences.
Enjoy the Sierra de Guadarrama National Park with our activities and accommodation.
Tirolinas Go – Guadarrama
Address: “Las Encinillas” recreational area, access via San Macario Street 64
Tel.: +34 691 606 705
Website: www.tirolinasgo.com/madrid
Email: madrid@tirolinasgo.com
Tirolinas Go operates five adventure and zipline parks located in Santander, Bilbao, Mallorca, Benidorm and Guadarrama.
The Guadarrama park features tree-based circuits of increasing difficulty, suitable for all audiences without requiring high physical fitness. All circuits end with ziplines descending back to ground level.
Safety is fully guaranteed thanks to a continuous lifeline system, ensuring participants remain securely attached from ascent to descent.
Tourist Information Office – Hoyo de Manzanares
Tel.: +34 912 795 312 / +34 663 978 793
Address: Plaza Mayor, 1
Opening hours*: Mon–Sun 11:00–14:30 (closed Thursdays)
Website: www.hoyodemanzanares.es
The Tourist Information Office provides local, regional and destination-wide tourist information and promotion. It is part of the Mad About Info network of the Community of Madrid.
The office produces maps, leaflets and nature guides available on site and online. It also designs, signs and maintains self-guided walking routes and organises group activities to promote off-season tourism.
Tourist Information Point – Navacerrada
Tel: +34 608 128 845
Adress: Paseo de los Españoles, next to the Cultural Centre
Opening hours: Saturdays and Sundays from 11:00 to 14:00 and from 16:00 to 19:00
Website: www.aytonavacerrada.org
Municipal Tourist Information Office providing information about Navacerrada and the surrounding region.
Tourist Information Office – Cerceda (El Boalo)
Tel: +34 91 842 02 09. (ext. 2039 or 2035)
Adress: Plaza Mayor, 4. 28412. Cerceda (El Boalo). Madrid.
Opening hours: Every day from 09:30 to 14:30
Visitors and residents can find comprehensive information on local walking routes — both village trails and mountain routes — as well as accommodation, cultural offerings, nature activities, gastronomic events and year-round celebrations across the three villages that make up the municipality.
Roma restaurant
Adress: C/ La Cruz, 29. 28411 Moralzarzal
Tel: +34 91 857 71 92
Website: www.restauranteroma.es
A cuisine where tradition and innovation come together over time, offering dishes prepared with top-quality ingredients. A family-run restaurant with a culinary vocation and three generations of experience in hospitality at your service.
La Fuente restaurant
Adress: C/ Mayor, 12. 28792 Miraflores de la Sierra
Tel. : +34 91 844 42 16 / +34 91 844 40 57
Located in Miraflores de la Sierra, Asador La Fuente was founded in 1987 by Ángel Cantero Catalina, a renowned restaurateur with more than 40 years of experience in the hospitality sector.
The restaurant is ideal for enjoying the very best of traditional cuisine, combining quality, fair prices and excellent service with original dishes that delight discerning palates and surprise curious diners alike.
Casa Rural La Herrén
Adress: C/ Norte 7. Miraflores de la Sierra. 28792.Madrid
Tel: +34 676 977 387
A large family home converted into a rural guesthouse, preserving its original rooms and character. Located in the historic centre of Miraflores de la Sierra, at the start of the Morcuera and Canencia mountain passes, surrounded by houses with spacious gardens and just a short walk from the village centre.
Casa Rural La Llave de Miraflores
Adress: C/ Fabian Lorente, nº 16. 28792 Miraflores de la Sierra
Tel: +34 616 330 341 / +34 629 942 675
Casa Rural La Llave de Miraflores is located in the village of Miraflores de la Sierra, set in a privileged area of the Sierra de Madrid, within the Cuenca Alta del Manzanares Regional Park, just 50 km from the centre of Madrid.
Finca El Rocío
Address: Road from Miraflores to Guadalix, km 6.7. Miraflores de la Sierra
Tel.: +34 91 844 34 30 / +34 626 93 09 13
Our menu features a carefully crafted selection of dishes with a classic touch, such as migas a la pastora, gachas manchegas or filloa with boletus mushrooms and prawns.
Main courses include highlights such as grilled beef sirloin, game meats and a refined selection of fresh fish.
Sol y Campo
Adress: C/ Peralejo, S/N. 28792 Miraflores de la Sierra
Tel: 918 44 37 51
Website: https://solycampo.es/
Restaurant set on a 6,000 m² estate, surrounded by gardens and offering outstanding views over the Miraflores valley.
Features include a climate-controlled reception hall for weddings and celebrations with capacity for up to 300 guests, private lounges with fireplaces ideal for business meetings and family gatherings, and two paddle tennis courts in a perfect natural setting just 40 minutes from Madrid.
A paddle tennis school operates year-round, including intensive summer courses, court hire and annual rankings.
Tourist Office – Miraflores de la Sierra
Address: Calle José Yáñez, 2
Tel.: +34 91 844 34 48
Website: www.turismomirafloresdelasierra.es/
As part of the Urban Revitalisation Plan, this Tourist Office was created with the clear aim of attracting high-quality, environmentally responsible tourism. It serves as a starting point for initiatives based on environmental education, including nature interpretation routes and guided educational visits to the Rodríguez de la Fuente Arboretum for schools and associations.
The office includes a small exhibition space for local artists, a reference library with books, maps and guides on the Sierra de Guadarrama, and a street-facing screen displaying tourism photographs, videos and promotional content.
It works closely with the Miraflores Business and Retail Association, promoting local initiatives and events, and acts as the main tourist information point for visitors. The office is also open to residents who wish to participate in activities or learn more about the place where they live.
Oficina de Turismo de Manzanares El Real
Adress: Calle del Cura s/n.
Tel: 91 8780196
